qq营销软件开发
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You know all those digital marketing tools that allow you to track your traffic, run A/B tests, and perform a variety of other mission-critical servicesAll of these have code snippets called “tags”, each loading from its own server.
您知道所有这些数字营销工具都可以用来跟踪流量，运行A / B测试以及执行各种其他关键任务服务吗有这些都有称为“标签”的代码片段，每个都是从其自己的服务器加载的。
Not only can these tags greatly increase your site’s loading time, managing tens of these tags can be a real beast. Plus, each of these tags has to be implemented by a developer, who is probably already overburdened.
这些标签不仅可以大大增加您 站的加载时间，而且管理数十个这些标签可能是真正的野兽。 另外，每个标签都必须由开发人员实施，而开发人员可能已经负担太重了。
It used to be that individual tags were just part of the deal. Now, though, there’s a better option: tag management is becoming more and more popular with marketers. It allows them to implement tags on their own, without needing to include a developer any time they want to try something new. Tag management can also reduce page load time, which often has a positive effect on business metrics.
过去，单个标签只是交易的一部分。 不过，现在有了更好的选择：标签管理在营销人员中越来越受欢迎。 它允许他们自己实现标签，而无需在他们想尝试新事物时就包括开发人员。 标签管理还可以减少页面加载时间，这通常会对业务指标产生积极影响 。
In this article I will explore how tag management can help you in your daily business, and how you can benefit from it. Let’s start by taking a closer look at tags.
什么是标签span style=”font-weight: bold;”>(What are tagspan style=”font-weight: bold;”>)
Tags are more of a marketer’s term — developers probably know them as code snippets. Whatever you call them, these are the little pieces of code you need to add to your site in order to use a whole range of tools.
标签更多是营销人员的术语-开发人员可能将其称为代码段。 无论您叫什么名字，这些都是您需要添加到站点上的小段代码，以便使用各种工具。
Still a bit vagueet me give you some examples. Google Analytics uses a tag on your site for tracking visitor behavior. In the advertising world, Google Adwords and AdRoll use tags to measure conversions. Running A/B tests of your pages with Optimizelyhere’s another tag.
还是有点模糊我给你一些例子。 Google Analytics(分析)使用您 站上的标记来跟踪访问者的行为。 在广告界，Google Adwords和AdRoll使用标记来衡量转化。 使用Optimizely运行页面的A / B测试有另一个标签。
Now let’s look at grades along with the loading time and total numbers of request loaded.
现在，让我们看一下等级以及加载时间和已加载请求的总数。
Enter a title for the tag, and a project ID. Then hit “Next” to specify which page to code needs to be on.
输入标签的标题和项目ID。 然后点击“下一步”以指定需要在哪个页面上进行编码。
Data mapping allows for very advanced precise targeting, but we’ll skip this for now. Just hit “Finish” and you’re done.
数据映射可以实现非常高级的精确定位，但我们暂时将其跳过。 只需点击“完成”即可。
If you’re done adding tags, you can select the “Save/Publish” button in the top right corner for it to deploy on your development or production site.
如果添加完标签，则可以选择右上角的“保存/发布”按钮，以将其部署在开发或生产站点上。
You can add as many tags if you like, and the code on the site itself remains the same. So if you want to run different tests on different pages, just add new tags and select the relevant pages.
您可以根据需要添加任意数量的标签，并且 站上的代码保持不变。 因此，如果要在不同的页面上运行不同的测试，只需添加新标签并选择相关页面即可。
Here’s something to make your dev team happy: Google recently decided to upgrade their tracking code for Google Analytics. Their new code is called Universal Analytics.
让您的开发团队感到高兴的是：Google最近决定升级其针对Google Analytics(分析)的跟踪代码。 他们的新代码称为Universal Analytics。
As I wrote in this article on upgrading, most sites have their Analytics code implemented in the site itself. Upgrading can be a real nightmare.
正如我在升级文章中所写的那样，大多数 站的 站本身都实现了其Analytics(分析)代码。 升级可能是一个真正的噩梦。
Not with Tealium. Just replace the old tag with the new tag, and you’re done. If you want to make your dev team’s day, tell them they won’t have to track down the Analytics codes all over your site, and they’ll be buying you coffee!
不与Tealium。 只需用新标签替换旧标签，就可以完成。 如果您想成为开发团队的工作日，请告诉他们他们不必在整个 站上跟踪Analytics(分析)代码，他们会为您购买咖啡！
It’s this simple for most vendors. Just imagine how great it is when you come across a new tool to use, and you can take it for a test-drive right away.
对于大多数供应商来说，就是这么简单。 试想一下，当您遇到一个要使用的新工具时，它有多棒，您可以立即将其用于测试驱动。
开发人员也会喜欢它 (Developers will love it, too)
If you need more ammunition to convince your dev team to implement tag management, how about thishey can take the tags currently running on the site, and manage them with Tealium in the future. This means they no longer need to keep track of code updates — it can all be handled via Tealium. This alone is a real time saver.
如果您需要更多弹药来说服您的开发团队实施标签管理，那又如何呢们可以获取当前在站点上运行的标签，并在以后使用Tealium对其进行管理。 这意味着他们不再需要跟踪代码更新-所有这些都可以通过Tealium处理。 仅此一项就可以节省时间。
Developers will also enjoy the same benefits as non-technical staff when it comes to setting up new tools. Since it’s all standardized, they can be assured that any new tool is implemented correctly, so they won’t have to wade through pages of documentation first. Another time saver!
在设置新工具时，开发人员还将获得与非技术人员相同的收益。 由于所有工具均已标准化，因此可以确保他们正确实施了任何新工具，因此不必首先浏览文档页面。 节省时间！
结论 (Conclusion)
Tag management really is a marketer’s dream. It allows for great flexibility and drastically improves implementation time and reduces loading times. And with Tealium you’ve got a great tool on hand for you and your dev team to move on to more important arguments – like whose turn it is with the ping pong table.
标签管理确实是营销人员的梦想。 它具有极大的灵活性，并大大缩短了实施时间并减少了加载时间。 有了Tealium，您和您的开发团队就拥有了一个很好的工具，可以继续进行更重要的争论-例如轮到乒乓球桌了。
翻译自: https://www.sitepoint.com/tag-management-bringing-peace-developer-marketer-relations/
qq营销软件开发
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