如何创建Roadmap产品路线图

如何创建Roadmap产品路线图

产品路线图是最重要的产品工具之一。本篇介绍如何在2020年创建你的产品路线图(包括5个模板),你可能会从中获得一些灵感。

3. 功能划分The categoritzation of features

最后的一些原则包括功能的分类。一个经验是建议你从大的开始,然后考虑那些可以解决更多问题还是有意思想之间的平衡
Some final principles include the categorization of features. A rule of thumb suggests that you start with the big ones, and then think of the interstitial gaps that can solve more problems and suggest ideas at the same time.

让它们 “按主题 “排列也有很大的帮助:比如,你们可以制定一些重要的 “核心功能”,就可以可能会产生大部分价值的东西。然后,围绕这些功能分配任务。
Having them “thematically” arranged also helps a great deal: for instance, you can draft important “cores” where most value will be generated. Then, allocate tasks around those features.

4. 任务繁重程度Levels of effort

最后,应该与工程师协商了解任务的繁重程度。确保你与技术团队有良好的沟通渠道。
产品路线图应该包括哪些内容r> Finally, Levels of Effort should be consulted with engineers. Make sure that you have good communication channels with your technical teams.

产品路线图应该包括什么at Should I Include on a Product Roadmaph1>

2. 如果你是按照功能来组织工作的If you are organizing work by features

你的整个战略是否依赖于你为用户解决特定问题的能力担心。其实你可以把你的产品计划做成一个专门的 “购物清单”,在这个清单中,你所需要的功能就是大家关注的中心。
Does your entire strategy rely on your ability to solve particular problems for your usersot to worry. You can actually make your Product Plan a dedicated “shopping list” where your desired features are at the center of everybody’s attention.

这种模板特别适用于那些寻求变革特定行业或服务的数字电子化产品,需要确保协调所有功能同时完成。
This plan is particularly suited for digital products that are seeking to revolutionize a particular sector or service, and thus need to ensure that all functions are finished and coordinated at the same time.

4. 如果你想把营销策略具体化If you want to flesh out your marketing strategy

你可能已经有一个伟大的产品了,但它竞争太激烈了,你需要一个坚实的营销计划来推进。
You might have in your hands a great product, but it is surrounded by so much competition that you need a solid marketing plan to bring it to fruition.

这个模板非常适合那些已经解决了所有技术问题,但在市场敏锐度和客户共鸣方面需要一点推动力的团队。
This Plan is great for those teams that have sorted all technical issues but need a bit of a push in terms of market acumen and customer empathy. Try this template here.

如果你的公司需要更多的模板起点,FYI提供了几个不错产品路线图的例子.。
If you need more template starting points in your company, FYI provides several great examples of product roadmaps

#关于实施产品路线图的最后说明 Last Notes on Implementing Your Product Roadmap
希望其中有一两个例子应该适合你目前的情况。
Hopefully, one or two of these examples should fit your current situation.

规划之后,就要开始实施了! 如上文所写,产品路线图与其说是GPS,不如说是传统的导航图,它是由艺术和科学的组合,但是并不能预测未来。然而,有一些常见的错误你可以尽量避免。
After planning, it’s time for implementing! As written above, a Product Roadmap is less of a GPS and more of a traditional navigation map. It is made with a mixture of art and science, and cannot possibly predict the future. However, there are some common mistakes you can avoid.

构建产品路线图时需要避免的常见错误Common Mistakes to Avoid When Building Your Product Roadmap

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  1. 专注于无用的功能Focusing on useless features.
    听着,我们都有过这样的经历。这一切在纸上看起来是如此完美。它甚至设计得很精美。但是,在用户测试和测试版推出后,似乎没有人真正关心你产品的这部分。为什么要坚持在上面工作,浪费了可以花在更重要事情的宝贵时间呢r> Listen, we have all been there. It all looked so perfect on paper. It is even beautifully designed. But, after user testing and the beta launch, it seems that nobody really cares about this part of your product. Why insist on working on it, wasting precious time that can be spent on your crown jewelsli>
  2. 对某些功能感觉过于执着Feeling too attached to certain features.
    在漫长的路线图中,可能会发生你提供的特定服务变得过时的情况。你的团队可能会花很多时间去想如何将这个衰退的功能与产品的其他功能同等看待。忘掉它吧。放下它,然后继续前进。
    This is a similar point, but for final features. It can happen that, within a long roadmap, particular services that you offer become obsolete. Your team can spend a lot of time trying to figure out how to square this declining feature with the rest of the product. Forget it. Drop it, and move on.
  3. 太听某些团队的意见Listening too much to certain teams,
    尤其是那些下游的团队。好吧,如你所知,你是 “产品的CEO”,但不是真正可以统筹一切的CEO,其他团队与你更多是的是横向的联系关系。那些与你的最终用户、市场人员和销售人员联系更紧密的人,可能会更热衷于提供建议。但是如果遇到冲突意见时,只需对照你的计划来沟通,不要太受他们的影响!
    especially those down the stream. Well, as you know, you are “the CEO of your product”, but not the CEO. But the actual CEO could chip in, or other teams that are more horizontally related to you. It is possible that those more connected with your final users, marketers, and salespeople, will be more eager to provide advice. When in conflict, simply have a chat over your plan, but don’t be too influenced by them!
  4. 抄袭竞争对手Copying the competition.
    不要因为别人的做法看起来很成功,就一味地复制。在科技的世界里,恰好很多团队可以同时在做同一件事。谁说你的解决方案会是失败的那一个你的原则:你可能需要重新评估你最初的计划,但不要因为下面的人在做完全不同的事情就完全放弃。
    Do not just copy what others are doing because it seems successful. In the world of tech, it so happens that many teams can be working on the same thing at the same time. Who says that your solution will be the losing onetick to your principles: you might need to reevaluate your initial plans, but do not just drop them altogether because guys down the road are doing something completely different.
  5. 出于绝望而做的事情Doing something out of desperation.
    可能发生的情况是,一切似乎都是一场灾难,没有任何事情按照计划进行,你所有试图将船驶向不同方向的努力都是徒劳的。不要慌张! 回到你最初的灵感,检查你的数字,回顾你的研究,定位痛点。如果你采取任何行动,确保要让它与你的计划愿景相一致。
    It could happen that everything seems a disaster, nothing goes according to plan and all your attempts to steer the ship in a different direction are in vain. Don’t panic! Go back to your initial inspiration, check your numbers, review your research and locate the pain points. If you take any action, make it so it is coherent with your plan’s vision.

所有建议只适用于你一开始就认真起草路线图Roadmap的情况。所以请务必仔细阅读并思考。
Obviously, this advice only applies if you took seriously drafting a roadmap in the first place. Make sure to read the whole post to get the general picture.

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