The BMW M8 is seen during the media day of the 41st Bangkok International Motor Show in Bangkok, Thailand on July 14, 2020. [Photo/Agencies]
BMW is building a 50-million-yuan ($7.64 million) joint venture with Chinese tech company ArcherMind Technology to focus on car-related software development, as vehicles gradually become digital devices.
ArcherMind, headquartered in Nanjing, East China’s Jiangsu province, specializes in embedded software development and cloud application and has in-depth know-how in automobile-related software development.
Jochen Goller, president and CEO of BMW Group Region China, said he expects the joint venture to become a new cornerstone of its digitalization strategy in the country, with the focus on providing in-car digital features.
“We consider China to be the worldwide frontrunner in digital innovations and this new initiative underscores once again our strong commitment to further invest in China and to expand our local footprint leveraging China’s strength in innovation,” Goller said.
The partnership with ArcherMind is the latest move in BMW’s digitalization strategy in China.
In October 2020, it joined hands with Alibaba to help drive digital transformations across its businesses in the world’s largest auto market
In the same month, BMW launched an app for its customers and fans in China, and unveiled its newly-expanded research and development center in Munich, Germany, that will develop hardware and software for future vehicles.
Last year, BMW established a digital business company, which is engaged in areas including digital marketing solutions, big data analytics, customer relationship management and e-commerce.
12月18日，宝马中国与诚迈科技（南京）股份有限公司达成协议，合作成立一家专门从事汽车软件开发的合资公司，在与中国高科技企业的跨领域合作中迈出了崭新一步。
双方计划共同投资5000万元人民币。该合资公司依托宝马在整车集成方面的能力和特长，并同时拥有诚迈科技在敏捷软件开发方面的专业实力。
“宝马在中国的数字化战略致力于为客户提供无缝顺畅的车内数字体验。我们期待新的合资公司能够成为这一战略的重要组成部分，”宝马集团大中华区总裁兼首席执行官高乐先生表示。“我们视中国为全球数字创新的前沿阵地。新的合资公司体现了我们继续深耕中国市场、与中国创新力量携手共进的决心。”
诚迈科技在嵌入式软件开发和云计算应用方面具备丰富的经验，同时对汽车行业和相关的软件开发也有深入研究。
“诚迈科技很高兴和宝马中国成立合资公司，成为其车内数字化战略的合作伙伴”，诚迈科技董事长王继平说，“ 软件在数字汽车时代的比重会越来越大。诚迈科技将多年汽车嵌入式系统的经验积累赋予合资公司，携手宝马为消费者提供更好的驾乘体验”。
在获得相关部门的审批后，该合资公司将有助于进一步加强宝马在中国的数字化能力，有力地支持宝马为中国客户打造更加出色的数字化产品和服务。
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